Is This the Droid that I'm Looking For?

C-3PO on display at the Museum of Man

Enjoy!!!

(Dough)Nuts and Bolts

Detail of Rocket Surfer by Eric Joyner

The vintage tin toy robots of the 1950s have a sense of optimism, an exuberance, that promises a bright future of technological miracles. Unlike the mechanized monsters that became more common in subsequent dystopian views of the future, the "atomic age" robots are the manifestations of enlightening science, the mark of humanity's transcendent genius.

In Eric Joyner's exhibition, "It's a Jungle Out There", on view at the Corey Helford Gallery, these icons of progress are shown undertaking a series of adventures, from being attacked by pythons or robot-eating plants to surfing both upon the primordial waves and across the starry void, scenes that could have come from the imagination of a child playing out stories from the pulp adventures of science fiction magazines or comic books.

It's a playful display of pop surrealism mixed with uplifting nostalgia. And donuts. ;-)

Detail of All Wrapped Up by Eric Joyner

In terms of technique, the paintings are impressive, rich with detail and vibrant colors. There is a visceral sense of place, evocative of classic jungle adventures from pulp fiction, such as the Tarzan stories of Edgar Rice Burroughs.

Killer Robots of the Arena

Verizon's ad "Arena" features a cool action sequence with KILLER ROBOT!!!!!


Normally, I hate ads that pass themselves off as some type of action movie. They usually are cheap flash and pointless mayhem that fail as a "teaser" and fail to get the product message to the consumer. Moreover, there is a sense of overcompensation that I get from such ads. It is as if the design team would rather be working in "real" movies and are using the commercial to show that they've got the talent to deliver on "Hollywood" material.

But the biggest complaint I have is just the pure stupidity of the concept. Most "action" ads have no narrative connection to the product that they are promoting. At best, the product makes a cameo somewhere along the way, like a car that is driven away at the end. And, unless you're constantly reminding the viewer like Erin Esurance's "Quote, Buy, Print," they'll just remember the commercial as a series of high adrenalin hijinks.

But Verizon's "Arena" ad that promotes the Droid Bionic does the job right. The protagonist is in a gladiatorial conflict with a series of killer robots from which she creates the product. Moreover, the robot theme goes perfectly with the product name. It's easy to remember this commercial because of the dramatic action and it's easy to remember the product that it is promoting.

Mini Radiocon is ready for its turn in the Arena

If there's a flaw in this commercial, it is that it doesn't really make a sell as to why the consumer would want the Droid Bionic. It's working purely off of the cool factor. Who wouldn't want a smartphone built from the remains of killer robots? ;-)

Something Unstoppable

Over at PC Magazine, Peter Pachal is celebrating Skynet Day with an article entitled "Five Real Computer Systems That Could Become Skynet." What's Skynet Day?

"Today is the day, according to the Terminator franchise, that the world-dominating arificial intelligence Skynet becomes self-aware. Shortly after realizing its own existence on April 19, 2011, it decides to liberate humans from theirs, launching an attack that wipes out a good chunk of humanity."

It occurs at 8:11 pm. Here's some music for the End Times. ;-)

The Wikipedia page for the Terminator franchise is here.

Enjoy!!!