Buck the GameStop Bunny
Just a quick hit. I was watching the Penn Relays on ESPN and saw one of my favorite ad characters of recent years, Buck the GameStop Bunny. This character is a spoof off of the old Mario Brothers-style platform games. If you're a gamer of the right age, these commercials tap into some core youthful emotions.
Here's a collection of some of these ads:
And here's my favorite Buck vid:
GameStop's Wikipedia page is here.
And here is the official GameStop website.