The Lion and the Mouse
I'm an enthusiast of well-crafted advertisements. They are like poetry. The ad writer has under thirty seconds to get a memorable point across to the viewer. There are all sorts of techniques and tricks. One of my favorite advertisement techniques is the short narrative.
Like a fable or parable, the short narrative tells a story. However, the moral of the tale is intended to persuade the viewer to purchase the advertised product. It's very difficult to pull this off without seeming totally banal. A message like "Buy this SUV and become a MAN" or "Buy these COSMETICS and become BEAUTIFUL" is totally crass. It's a tough task.
Take a look at this ad from Bridgestone:
I love it!!! Like a one of Aesop's Fables, it carries the moral that one good deed brings another. However, this moral hides the underlying "moral": buy Bridgestone Tires and be safe. Good stuff.
Here's a link for the Wikipedia page on Aesop's Fables.
Enjoy!!!
No comments:
Post a Comment