Photo: Ben Hider / Getty Images
I've got to admit it. Although Ronald creeps me out and I loath eating McDonald's "food", reports that he's being phased out make me a bit sad. He's an American pop culture icon, along with Mickey Mouse or Superman or Snoopy. Yeah, the aforementioned characters are entertainment-based while Ronald is advertising-based, but his image-identification is just as strong. I guess that's the problem.
According to a Bloomberg article, "Ronald McDonald Sidelined as Chain Touts Lattes", McDonald's is trying to shed its fast-food image. And Ronald is inseperable from that image. Money quote:
“He kind of represents the old McDonald’s, with the high- fat content foods that are kind of falling out of favor.”
Oh well, at least Ronald still has Japan. ;-)
(ht: Slashfood, Is Ronald McDonald Getting Phased Out)